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5 Paid Traffic Sources Every Online Marketer Should Be Testin
LAURA KLOOTNOVEMBER 16, 202
PPC. Paid advertising. Or simply, pai
45% of small businesses are using it already, and this year in the US, nearly $233 billion is forecast to be spent on digital ad
As websites compete more fiercely for traffic, costs are rising. Facebook, Google, YouTube…CPMs have become more expensive on all platforms
That’s why marketers must be smarter about which paid traffic sources they are using and when, and how much to invest in eac
What are paid traffic source
Paid traffic is all the visitors that arrive at a website via a paid click on an ad or link. Here are the main sources of paid traffic
Display ads or banner ad
Paid search like Google Ads or Bing Ad
Social media ads, such as Twitter, Facebook, LinkedIn, TikTok, YouTube, et
Native discovery, or sponsored content, promoted by networks such as Outbrai
Influencer marketing, when influencers promote your product or brand for their audienc
Affiliate marketing, when a third party promoter drives clicks to your sit
The secret sauce for a successful PPC strategy always depends on your specific audience, brand, and goals. When you’re testing paid traffic sources, here are five you might want to consider first
YouTube A
Google
